My story starts in Cornwall, where I’ve grown up since I was a little boy. If I told you I grew up planning to start a business, I’d be lying. I hated school and had very little motivation for anything that made me use my brain. I went straight into working on site and thought that would be it for me — until that one day on site that changed everything.

I’ve always had a deep rooted desire to do some good, and after that day, PUREBOX became my way of fulfilling that — doing something meaningful for people and for the planet.

To me, it’s not about being perfect. It’s about starting small, doing better where we can, and making change feel possible for everyone. I still work on site full time — busy, tired, but motivated to fulfil this dream I’ve always had of doing some good, one step at a time.

And if you’re busy, tired, and trying to do better but don’t know where to start — this is exactly who I’m building this for.